How to Use Pinterest for Blogging as a Beginner: Secrets Revealed

Pinterest is not just a social network anymore. Think of it as more than a photo-sharing app. For content creators and creative professionals, Pinterest acts like a search engine. Here, users can share and bookmark their favorite content. This platform has seen impressive growth in the past years. It’s hard to define, but Pinterest quickly drives traffic to your blog.

Bloggers are now seeing the value of Pinterest for their brands and content. In this article, we will talk about how to use Pinterest for blogging as a beginner. Because it’s a tool that can kickstart the engine of your blog, let’s discuss more about how to start using Pinterest for blogging in detail.

how to use pinterest for blogging
Credit: Digital Wealth

Pinterest? Think of it as a visual scrapbook or digital pinboard. It’s a place for finding ideas about anything, like home design or fashion. Users use it to find, save, and share content they love. It’s like those corkboards we had in high school or college, but online.

You make boards on Pinterest. These can be about anything. Say you’re planning a trip to Italy. You can make a travel board, pinning articles about where to go, what to do, and how to get around in Italy. For a business owner, it’s more about sticking to your field. If you’re into health or you have a health blog, you could have boards about healthy eating, yoga, or weight loss.

It’s all about sharing stuff you find cool or useful, whether for a trip, your health, or about any stuff you like.

How Pinterest Works

Pinterest is all about boards and pins on a profile. It’s like other social media platforms but with a twist. Brands, marketers, and online store owners use it to promote their products and communicate their ideas. For bloggers, it’s a way to show their blog but in a visual way. Now, let’s look into the profile, board, and pin term in more detail.

Pinterest Profile

Your profile is your Pinterest home. It holds your boards, pins, and all your information. Here, users see your usernames, monthly views, and follower counts. 

Pinterest Boards

A Pinterest Board describes the theme of your interest. Think of it like a digital album. You can have many boards on your profile. 

Pinterest Pins

Pins are your posts. They are images or videos with links, attractive descriptions, and catchy titles. Sharing more pins can bring more traffic to your blog.

How to Drive Blog Traffic with Pinterest

Using Pinterest for blogging is a game-changer. It’s not just about pinning random stuff. It would help if you had a strategy. Here’s a simple guide to help bloggers get started and increase their blog traffic with Pinterest.

Set Up a Pinterest Business Account

The first thing which you have to do is to get a Business Account. It’s free and gives you access to advanced things like analytics and a promoted pins dashboard. You can also convert your account into business. The process is very easy and can be done in a few minutes.

Claim Your Website

Claim your website on Pinterest. This tells everyone that you own the domain name and all its content. It also unlocks more analytics, so you know how people interact with your site on Pinterest.

Rich Pin Validation and Setup

You must validate a blog post or page with Pinterest’s validator to get Rich Pins. Then, hit Apply Now and wait for the green checkmark.

Profile and Board Settings

The next step is to make some boards and think about how to categorize and organize your content. Even your board covers and description matters. You can make custom ones as well but do not forget to write the description using proper keywords, and it should be relevant to your board theme.

Following People or Brands in Your Niche

Follow some people or brands in your niche. However, this fills your feed with relevant stuff and keeps you in the loop with your competitors.

Credit: Pinterest

Creating Your First Pinterest Pin

When making your First Pin, think about the images and design. Use tools like Adobe Photoshop or Canva for templates and design ideas. Remember, Pinterest likes pins with a 2:3 aspect ratio.

Your pins are your voice on Pinterest. To make them stand out, focus on creating engaging and click-worthy content. This means using high-quality images, adding text overlays with compelling titles, and writing detailed descriptions with relevant keywords.

Strategic Pin Scheduling

Timing matters on Pinterest. Use scheduling tools to post pins when your audience is most active. Regular posting on Pinterest can keep your profile active and increase the visibility of your pins. You can also use Tailwind app for that.

Engaging with the Pinterest Community

Engagement isn’t a one-way street. Comment, like, and save pins from other creators, especially those in your niche. This helps build a community and can lead to mutual promotion and growth.

Tracking and Analyzing Performance

Finally, keep a close eye on your analytics. Understand what’s working and what’s not. Look at metrics like impressions, clicks, and engagement rates. Use these insights to tweak your Pinterest strategy for better results. Remember, analytics is not just about numbers; it’s about understanding your audience’s behavior and preferences.

By following these steps and being consistent with your efforts, Pinterest can become a powerful tool for driving your blog traffic and enhancing your online presence.

The Benefits of Using Pinterest for Blogging

Pinterest shines as a search engine where you can showcase your thoughts and ideas in a visual format. It offers many benefits, some of which are discussed below:

Niche Access

Pinterest is awesome for hyper-visual niches like travel, fashion, food, and design. It lets creators show off their stuff. If you have a blog in this category, then you can get the maximum amount of audience from Pinterest.

how to use pinterest for blogging
Credit: Pinterest


As a significant traffic driver, Pinterest is like a diamond platform for bloggers. Aligning your Pinterest activities with your blog can result in substantial traffic. A strategic approach, like proper SEO and the use of relevant keywords, can get the right audience to your blog. Over time, this can lead to a steady traffic flow from Pinterest to your blog.

Audience & Community

Pinterest’s audience is largely female-dominated and US-based. This benefits bloggers targeting female-focused niches or looking to increase their female traffic. Its US-dominated market share is also advantageous for targeting local readerships or collaborating with US-based brands.

How to Optimize Content for Pinterest SEO

Pinterest is different from other social media because you don’t need a bunch of followers to get noticed. What’s important is using the right keywords and making your pins look good. This way, Pinterest’s algorithm will show your pins in people’s home feeds. Let’s discuss them more in detail.

Find Your Keywords

First, you need to pick the right keywords for your Pinterest account. This is key for SEO. You can use Pinterest itself or a tool like Semrush or Ubersuggest. But I would recommend you use the Pinterest search bar to get the accurate keywords. Put these keywords in your profile, pins, and board titles. But don’t add too many keywords; use what makes sense.

Optimize Pins and Descriptions

Your pins should be properly SEO optimized and also should look great. Use Canva to put text on your images. Make sure your pin title uses the keywords according to your blog post title. Put your main keyword in the pin description. Keep making new pins and put them on the right board.

Create a Pinterest Marketing Strategy

It would help if you had a plan for using Pinterest to get traffic to your blog. Keep sharing new pins regularly. Use Google Analytics to see how this helps your blog.

Pinterest Analytics

Use Pinterest Analytics to see what’s working. Check your top pins and boards. This helps you understand what people like.

Final Thoughts

Pinterest is a great tool for bloggers to get more people to visit their blogs, especially when they’re just starting out and not yet ranking up on Google. You can make your Pins go straight to your blog. If you have an online store, Pins can lead people right to your products.

Pinterest has become an important tool for blogging. So, if you’re having trouble attracting visitors to your blog, try using Pinterest. Every new Pin you add can make your blog more noticeable. The exciting mix of Pinterest and blogging gives you new ways to improve and show off your work in the digital world.


Is Pinterest worth it for a blog?

Yes, Pinterest is really useful for blogs. It’s becoming more popular as a tool for bloggers to share their content. Other social media sites are finding it hard to offer what Pinterest does. When you use Pinterest, you can see more people visiting your blog with each new post you pin.

Is Pinterest a blog platform?

No, Pinterest isn’t a place where you can write a blog. But it’s a great place to share your blog posts. People use Pinterest to show off their blog content and get more readers.

How do Pinterest bloggers make money?

Bloggers on Pinterest make money by sharing links to products. When someone buys something using these links, the blogger gets a commission. Bloggers also direct people to their blog posts or videos related to these products.

Can you make money on Pinterest without a blog?

Yes, you can make money on Pinterest even if you don’t have a blog. You can sell products, promote services, or use affiliate links to earn money.

Will Pinterest pay you?

Pinterest won’t pay you directly. If you’re making money by tagging products, using affiliate links, or working with brands, you must arrange payment with those companies directly. Pinterest provides a platform to share these links but doesn’t handle the payment part.

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