Kajabi vs Wix: Which is Best in 2024

In the world of online business and marketing, and most importantly, in the knowledge industry, two platforms, Kajabi and Wix, are the most popular due to their advanced features and technology. Their approach to helping course creators is unique and different as they can help business communities build their websites, but which platform is best to use, Kajabi or Wix? Are they the same, or do they have additional features? Let’s explore this by comparing Kajabi vs Wix.

Kajabi is the best because it does everything in one place, is great for making online products, and is easy to use. Wix is better for making websites, but you need extra tools to create courses and digital things.

Kajabi vs Wix: Detailed Comparison

Do you want to create and sell courses but need more ideas about which component is best to use that enhances the success rate of marketing or business? Before knowing the comparison between kajabi and Wix, know the compulsory components to kick-start your business. Below is the list of these components;

  • A website for course
  • Best tools for email marketing
  • Student communities
  • A course builder, and more.

What is Kajabi?

Kajabi vs Wix
Credit: Kajabi

Kajabi is an all-in-one platform. If you want to monetize your knowledge with the benefit of creating digital products for sale without any difficulty, then kajabi is best for use. It is specially designed for the help of creators.

Kajabi has all the plans, i.e., 

  • A website with a page builder,
  • Email marketing
  • Sales funnels
  • Analytics

Also Read: Kartra vs Kajabi

Kajabi Pros

  • Kajabi is an all-in-one platform.
  • It creates a variety of digital products that can complement each other, like your course community.
  • Best product builder in the digital tech world.

Kajabi Cons

  • Expensive.
  • Limited template and site builder.

What is Wix?

Kajabi vs Wix
Credit: Wix

Wix, a website builder, uses drag-and-drop editing, and it offers the best tools to create HTML5 websites and mobile sites as well.

It is much more flexible and versatile than kajabi. All types of businesses and marketers can use it easily. For example, you can use it for taking bookings, selling tickets, hotel management, drop shipping, and much more.

Wix Pros

  • Expert in website creation with various modern templates.
  • It’s more flexible to use add-ons that suit all types of businesses.
  • With Wix, you can build digital products and courses.

Wix Cons

  • Digital products are not as advanced as Kajabi’s.
  • It is challenging to handle add-ons and integration.

Kajabi and Wix: Features Comparison

Kajabi and Wix are the best platforms to use. They have various similarities: build a course, create a website of your own choice, market, accept payments, etc. Instead of these similarities, they have some differences, which are as follows;

  • Both platforms are best for website creation. A user can create a high-level HTML website with 0 knowledge of coding. With the help of drag-and-drop tools, you can customize the themes of your website and optimize various pages on mobile easily.
  • Some user reviews show that Wix works more slowly than Kajabi, which has lighter loader features. But we should remember that Wix is a website builder, which is a kick-start for anyone, and it offers more templates with flexibility than Kajabi.
  • Moreover, if we talk about course creation, then kajabi is better than Wix. Both platforms offer free trials and features for creating video lessons, images, and graphics. Still, kajabi has one extra advanced feature of a file update that is best for assignments or larger projects.

Also Read: Thinkific vs. Kajabi

Kajabi vs Wix: Primary Difference

There are many minor differences between Kajabi and Wix, but there are two main differences that set them apart from each other.


Wix is a website-building platform. Hence, it covers a vast scope, serving businesses in many industries for this use. As a web builder, with the help of a drag-and-drop editor, Wix can easily compete with WordPress and Blogger.

This platform allows you to sell the courses only when you use extensions and add-ons for content management and payment processing.


On the other hand, kajabi is an online course platform, and it offers all the functionalities and features that are necessary to get a complete design course up and running.

Through the help of Kajabi, you can build a quick and responsive business that should meet public demand. You can also offer coaching, launch courses, and  

distribute podcasts.

Also Read: Kajabi vs Teachable

Kajabi and Wix: Pricing

Kajabi and Wix both have various price plans for subscriptions; these prices differ from one another due to their features and advanced tech.

Kajabi Price Plan

Kajabi does not provide a free plan, but you can use a 28-day free trial to practice it after signing up. However, it introduced three main plans for its clients:

  •  Primary: $149/month.
  •  Growth: $199/month.
  •  Pro: $399/month.

At first glance, you may consider the prices of these plans are expensive, but you have to keep in mind that within these prices, they offer,

  • Hosting
  • Email marketing
  • Automation
  • Course building and more.

If you try to purchase all these features individually, then they cost more than your expectations. Kajabi also gives an advantage of 20% off when you modify your plan from a monthly subscription to a yearly one. Moreover, if you are not satisfied with this platform, there is no need to worry because it provides a money-back guarantee within 30 days.

Wix Price Plan

Wix’s price plan is different from Kajabi’s because it runs on a freemium model. So a person can use their basic features for free, but for advanced features, he needs to purchase their subscription plans, which are categorized into two ways:

  1. Website Plans 
  2. Business & eCommerce Plans

The Website Plans are:

  1. Connect Domain: $4.50/month 
  2. Combo: $8.5/month 
  3. Unlimited: $12.5/month 
  4. VIP: $24.5/month

Business & eCommerce Plans are:

  1. Primary: $17/month
  2. Unlimited: $25/month
  3. VIP: $35/month

Final Thoughts

In the end, we want to share our final honest verdict about the kajabi comparison with Wix. kajabi is a winner over Wix because it is specially designed for digital products and improves itself as one of the best online course platforms in the market. No doubt, you can create courses on Wix as well, but it takes time to run, which is frustrating for anyone.

Sign up for our Newsletter

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit