Kartra vs Kajabi: Which is Best for You in 2024

Are you starting an online business? In your research process, you’ll find a huge number of tools and software that can cause chaos in your decision to pick the tools for your business. But in the article, we will discuss about two popular names: Kartra vs Kajabi. They are SaaS platforms, which are best for those who want an all-in-one system to handle their whole business from one dashboard. Both help you to design and launch your website, offering amazing features for building up your marketing and automation. But there is some difference between Kartra and Kajabi. Now, we’re going to explore both options which can help you to make an informed decision. 

In a hurry for a recommendation? Here’s the answer: Kajabi is the best platform that is specifically designed for online course creators. It excels with e-learning features like quizzes, classrooms, and assignments, making it the right choice for those prioritizing educational tools. On the other hand, Kartra is versatile and can be a good use for various digital marketing needs. However, when it comes to specialized tools for course creation and management, Kajabi takes the lead.

What Is Kartra?

Kartra vs Kajabi
Credit: Kartra

Kartra combines various digital marketing tools into one solution for your online business. Whether you’re selling courses, physical products, or other digital goods, Kartra has got you covered. It’s designed for users of all technical levels. You don’t need any coding or programming skills to use it. Create websites, landing pages, email campaigns, and more with its drag-and-drop page builder. Its main features include automation, opt-in forms, membership sites, sales funnels, and interactive videos with advanced features. Kartra even offers a helpdesk and affiliate management. It offersIt’s phenomenal features in marketing and selling your courses or products. However, it may lack in course creation and management when compared to other platforms.

What Is Kajabi?

Kartra vs Kajabi
Credit: Kajabi

Kajabi stands out as the best digital marketing platform, which is designed to help online course creators and product sellers. Kajabi allows you to create a complete classroom experience where students can consume lessons through video, audio, and text. Not just that, even to help you evaluate your student’s progress Kajabi also includes assignments, surveys, and quizzes. Same as Kartra, to use Kajabi, it’s not necessary to have coding skills or technical expertise. Its drag-and-drop website builder lets you craft amazing websites and landing pages effortlessly. The platform’s best email marketing and automation capabilities, including condition-based campaigns and behavioral subscriber segmentation, make it a popular choice among e-learning professionals. Its core features also include various themes, a blogging platform, and a sales funnel and marketing service, which can help you with all your business needs.

Kartra vs Kajabi: Differences and Similarities

Now, let’s look at the differences and similarities between both platforms. 

Kartra vs Kajabi


  • Kartra is a versatile marketing platform focusing on digital product hosting. It’s equipped with tools essential for a wide range of digital businesses.
  • Kajabi is primarily a platform for online course creators. It excels in content creation and management, making it ideal for educational content providers.
  • While Kartra does not have a feature for blogging, Kajabi allows users to integrate blogs directly into their websites.
  • Kartra has a built-in helpdesk and live chat functionality, offering immediate customer support solutions. Kajabi does not have this feature.
  • A unique feature of Kartra is its scheduling and calendar system. Kajabi, on the other hand, lacks an in-built calendar but can integrate with third-party apps like Calendly for scheduling needs.


  • Both Kartra and Kajabi strongly enable effective website building. However, this makes them ideal for users who aim to establish a strong online presence.
  • In terms of content hosting, each platform offers a secure and reliable space for your digital content, ensuring easy access for users.
  • They both offer drag-and-drop editors with various templates, simplifying the website design process and making it accessible for users without technical expertise.
  • Kartra and Kajabi excel in marketing automation. Both platforms come equipped with the best tools for creating and managing sales funnel and email workflows, helping businesses optimize their marketing strategies.

Kartra vs Kajabi: Features

Let’s discuss the features in detail.

Web Page Builder & Editor

Both Kartra and Kajabi allow you to create and host web pages. Kajabi offers about six different themes and over 20 templates, letting you customize each page to your taste. On the other hand, Kartra has over 200 specific templates, and it relies on a page builder. If we look at the design feature, then, of course, Kartra wins. However, Kajabi has a unique blog function, setting it apart in the content creation field.

Customer Service Features

Kajabi is good for basic customer support. But Kartra really wins here. It has a built-in helpdesk. Kartra wins if you need strong customer help tools. 

Email Marketing

For email marketing, both Kartra and Kajabi are best in their ways. They allow for email list building and segmentation. However, this means you can target specific groups within your audience. Automation is a key feature here; Kajabi offers tools like tags and timed delivery. Kajabi has around 18 templates for emails, which makes your messages stand out. But Kartra allows split testing, so you can see what works best. While both are strong, Kartra wins for its highly customizable email options like split testing.

Kartra vs Kajabi: Pros and Cons

To make things easier for you, now I will reveal some pros and cons of each platform.

Kartra's Pros

Kartra’s big win is its inbuilt helpdesk. This includes live chat and a ticketing system, which can be really helpful for providing the best customer service. Managing your time and appointments is very easy with its scheduling tools. For building a website, Kartra’s powerful web page builder has lots of options for design. You also get access to robust email marketing and advanced affiliate features. Plus, it’s cheaper. Even the starter plan comes with a free 30-day trial, but you need to give your billing details right away.

Kartra's Cons

Kartra can be tricky at first. Its configuration steps and features have a steep learning curve. This might feel a bit overwhelming, especially if you’re new to this kind of tool. Unlike Kajabi, Kartra doesn’t have a blogging tool, and you might need to integrate a third-party website. However, this can make things more complex to navigate. Also, Kajabi wins as it offers 24/7 live chat support, which Kartra lacks.

Kajabi's Pros

Kajabi gives you access to a really powerful course builder. It’s full of different design options and learning tools, like surveys, assessments, and quizzes. Trying it out is easy with their Free 14-day trial, and you have to give your billing details right away. What’s best about Kajabi is it comes with a blogging feature, something not all platforms have. Plus, their visual sales pipeline editor makes it really easy to create even complex campaigns all in one place.

Kajabi's Cons

Kajabi has a few downsides, too. Its website builder is a bit limited compared to others. You don’t get as many flexible themes or design options. For helpdesk tools, you might need to source a third-party service, which can make providing a smoother customer service experience a bit tricky. Also, a big thing to remember is that you can’t sell physical products with Kajabi, which might be a deal-breaker for some businesses.

Kartra vs Kajabi: Pricing

Now, let’s look at the pricing of Kartra and Kajabi.

Kartra Price

Kartra vs Kajabi

Kartra’s subscription plans offer various options. They start with a $1 Starter plan for the first month, then $99 per month. So, this includes 2,500 leads, a custom domain, the ability to Send 15,000 emails, Host 100 pages, 50GB of video bandwidth, and 20 products. You can also Build membership sites and Add one team member. The Silver plan at $199 increases leads to 12,500, and you get 3 domains and an Unlimited helpdesk. Gold, at $299, gives you the same benefits but with 25,000 leads and 5 domains. The top tier, Platinum, is $499, with 50,000 leads and 10 domains. There’s a discount if you pay annually. Also, they’re offering a 14-day trial for a limited time.

Kajabi Price

Credit: Kajabi

Kajabi offers different subscription plans. They start with a free 14-day trial, and there’s also a 30-day money-back guarantee if you decide to cancel and want a refund. The Basic Plan is $149 per month, letting you Create and sell up to 3 products and pipelines, handle 10,000 contacts, and 1,000 students or members on your website. You get 1 admin user. The Growth plan costs $199 and bumps up to 15 products, 25,000 contacts, and 10,000 members. It also lets you Remove branding and access more automation and includes Affiliate management and 24/7 Chat Support. The PRO plan is $399, with 100 products, 100,000 contacts, 20,000 students, 3 admin users, and 25 more Theme Editor options. You can join the Experts Academy too. And there’s a 20% discount if you pay annually.

Final Thoughts

Kartra and Kajabi are all-in-one platforms for your business needs. With Kartra, you get advanced marketing tools for selling both physical and digital products. On the other hand, Kajabi is great if you want to make and sell online courses. They offer advanced features and marketing tools, making it easier to launch and grow your online presence. Whether you’re selling digital products or building a community and educating students, both platforms have the capabilities you need. But before deciding, make sure to understand your business needs. This can help you to make the decision which will be suitable for your business.


Is Kartra better than Kajabi?

Kartra has flexible pricing and more features than Kajabi. Kartra’s basic plan is cheaper and suitable for selling products. However, Kajabi is great for course creators.

Is Kartra the same as ClickFunnels?

Kartra provides all the tools you need in one place, making it simple and cost-effective. ClickFunnels is good for funnels but can become expensive with additional software needs for your online business.

Does Kajabi market your course?

Kajabi not only lets you sell courses but also helps you create a website and do email marketing. They also offer templates for easier marketing and to provide the best customer experience.

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