Thinkific vs. Kajabi: Which Platform is Best for you

When you think about online course platforms, Kajabi and Thinkific are big names. Lots of creators and businesses use them to sell courses. They both have fantastic features, but when you hear the term thinkific vs kajabi, you might wonder which is best. Let me tell you both are useful but for different people.

I tried both to see what they were like. In this article, we will discuss the Kajabi comparison with thinkific. I’ll show you the good and bad of each so you can pick what works for your business.

thinkific vs kajabi

An online course platform can be defined as a software service for e-learning. These platforms are kind of like a learning management system, or LMS, that helps with teaching.

You can set up your course as asynchronous or have live classes (synchronous). It’s good because you can structure your syllabus, add content and videos, and even make quizzes and assessments. They even have a payment gateway for when you sell your course.

People like these platforms since they’re easy to use and don’t cost as much as making your own LMS. Plus, they come with lots of features that’d be tough to make on your own, even if you know a bit about programming.

What is Kajabi?

Credit: Kajabi

Kajabi is an online platform for starting and growing your online course business. It’s also perfect for marketing, managing, creating, and selling your digital products.

With Kajabi, you get eLearning features like classrooms and membership sites. It shines with its course websites, sales funnels, and email marketing. If you buy Kajabi, then you don’t need separate tools for landing pages, email marketing, or lead generation. Also, it offers a course builder, analytics, content support, and a mobile app.

Kajabi Pros

  • Kajabi is designed to be easy to use so that you won’t struggle with complex controls.
  • Kajabi works well with popular software, making it convenient to use your favorite tools.
  • It has email marketing tools, saving you from searching for other resources.
  • You can create sales funnels easily, streamlining your sales process and boosting conversions.
  • Kajabi offers ready-made course templates, saving you time and effort in course design.
  • It has a built-in online community feature so that you can manage your community without other platforms.

Kajabi Cons

  • Kajabi can be costly, even the basic plan. The trial needs a credit card and charges after 14 days if not canceled.
  • It offers some customization but not complete control over website design.
  • Unlike Thinkific, Kajabi doesn’t have a lifelong free plan.
  • Kajabi has strict limits on users, sales funnels, and products, which can be a problem if you want to sell many items to a large audience.

What is Thinkific?

Credit: Pinterest

Thinkific is a well-known course platform for making profitable courses. Started in 2012, it’s helped over 50K entrepreneurs to sell their courses in over 160 countries.

It’s popular for its easy onboarding, user-friendly interface, and being affordable. Lots of successful entrepreneurs pick Thinkific. It has course builders, different content types, scheduled lessons, memberships, templates, quizzes, landing pages, and certificates, and it works well with other business tools. Basically, Thinkific is a one-stop shop for your online education business.

Thinkfic Pros

  • You can start for free, but there are some limits. You can create one course but still, you can have unlimited students.
  • Thinkific provides all the essential tools you need to create online courses.
  • It has an easy-to-use page editor for making your course website look good. 
  • You can also use your personal domain.
  • You get tools for selling and promoting your courses.
  • It works well with other software you might want to use.
  • There’s a place for students to interact and for instructors to communicate with them.
  • You can put your branding on your courses.

Thinkfic Cons

  • Thinkific has fewer theme options compared to some others, but they can still be customized more than Kajabi’s themes.
  • Thinkific’s course creation tools are simple, but they may not have as many features as platforms like others.
  • No support for SCORM, TinCan, or AICC. If your content uses these industry-standard formats, Thinkific won’t support them.
  • Thinkific offers 24/7 support just by email, but phone and live chat are available only during specific hours for Thinkific Plus customers.
  • Video playback on Thinkific can be a bit tricky, especially on mobile devices, as third-party video integrations can affect the viewing experience.

Thinkific vs. Kajabi: Features

Now, let’s look at the features of thinkific vs. kajabi to make things clearer for you.

Email Marketing and Automation

Kajabi stands out with its built-in email marketing software. It makes setting up effective campaigns in a few clicks. You can do everything from one-off broadcasts to sequences and automation. These automations are emails that send themselves when someone does something like fill out a form or buy something.

Now, Thinkific also does email broadcasts but doesn’t have its automation. To balance this, it works with others like ConvertKit, MailChimp, ActiveCampaign, Constant Contact, and EngageBay. 

Website Builder

Kajabi has a diverse and visually appealing set of templates ready to use. They help make your site look professional. With their integrated website builder, you can make these templates fit your style.

Thinkific is great if you like things user-friendly. They have a drag-and-drop page builder. It’s perfect for making course pages and other kinds of websites. But if you want something that looks really elegant, knowing a bit about design helps.

Sales and Marketing Features

Thinkific gives you tools to track your orders, whip up discount coupons, and set up subscriptions. But remember, you’ll need a paid plan to use these. They also let you start an affiliate program with your payment terms.

Kajabi, though, really shines with its marketing. It’s got a smart sales funnel and pipelines setup, plus automation to make selling easier. Email marketing is a big part of it, and even your courses get folded into the sales process as products.

Video Hosting

Both Kajabi and Thinkific use Wistia to host their videos. Wistia is the best for video hosting services now.

They make it easy to add video lessons and put videos in their website builders. You’ll find their reporting and analytics for videos are pretty similar, all thanks to Wistia.

Native Mobile Apps

Kajabi has a mobile application for both Apple and Android. Your students can access all your courses, coaching, and website content easily.

Thinkific just brought out a mobile app for their Start and Grow plans. It works well on Android and Apple devices and has lots of features to keep students engaged.


Kajabi offers tools for crafting and personalizing various assessments. These assessments, including tests and surveys, can be integrated into the main page and landing pages of your website. 

On the other hand, Thinkific features a tool known as quiz builder specifically for creating multiple-choice questions. You use these to assess your students. These quizzes are great for giving feedback and helping with the course material. Plus, you can export and check the results later.

Customer Service

Kajabi gives you lots of support options. You can talk to their team through live chat, email, or phone. If it’s not super urgent or live chat’s not on, just email them at [email protected]. Most people say Kajabi’s support is really good, and they like the help from their staff and Kajabi University.

Thinkific is always there with email support. You just send in a ticket. But getting them on the phone or live chat can be tricky, and they’re only around at certain times. Sometimes, you might have to talk to a bot or go through some phone menus before you get a real person.

Payment Gateways

Kajabi works with Stripe and PayPal, making it easy and safe to get payments from your audience. These gateways work all over the world, letting you get payments right on your Kajabi site. They’re even trying out Kajabi Payments, their payment system.

Thinkific has Thinkific Payments, its payment way for people in the UK, USA,  and Canada. If you’re from other places, you can still use external gateways like Stripe and PayPal. Plus, you can set up all sorts of payment types, like one-time subscriptions, plans, and digital wallets such as Apple Pay and Google Pay.

Thinkific vs. Kajabi: Comparison





Course Creation

Offers templates and automation features

User-friendly course builder


Course Website Builder

Diverse themes and customizable

Customizable with drag & drop site builder


Teacher Features

Quizzes, assignments, detailed analytics

Tools for assessment and student management


Course Marketing

Native email marketing, sales funnels

Marketing tools, email integration


Student Experience

Professional design, content-focused

Clean design with progress tracking


Payment Management

PayPal, Stripe, subscription payments

Credit card, PayPal, Stripe, no fees


Thinkific vs. Kajabi: Pricing

When it comes to pricing, Thinkific is more budget-friendly compared to Kajabi. However, there’s a catch. If you choose Thinkific, you’ll need to invest in a separate email marketing platform and a landing page builder, which can add to your costs. Plus, it can be a bit more work to make all these different software tools for your website, funnels, and email marketing work together, often using tools like Zapier.

On the other hand, Kajabi, while pricier, offers a more comprehensive solution. It includes built-in email marketing and landing page features, saving you the trouble of integrating multiple tools. 

thinkific vs kajabi
Credit: Growth Tools

Final Thoughts

Kajabi and Thinkific are both good for online courses, but they’re better for different people. If you’re new and don’t want to spend much, Thinkific is fine. But if you’re experienced and want to grow your course business, Kajabi is better. Try their free trials to see which one you like.


What is the difference between Kajabi and Thinkific?

Kajabi does more, helping you create and sell digital products with marketing tools. Thinkific is mainly for making courses and doesn’t offer as many marketing tools.

Is Kajabi good for e-commerce?

Yes, Kajabi is great for e-commerce. It has many tools and features that help you sell things online effectively.

Is Kajabi only for courses?

No, Kajabi isn’t just for courses. You can also sell other digital products like membership sites, etc.

Is Kajabi an LMS?

Yes, Kajabi is an LMS. It lets you host courses online, manage your website, track data, and talk to your students for a better learning experience.

Does thinkific have an app?

Yes, Thinkific has an app that works well on android and IOS.

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